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It’s a playful back and forth, until it isn’t.
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And in January, Dior Homme’s Kris Van Assche included miniature half-pipes and skate ramps in his show. Palace Skateboards, a London-based brand founded by Lev Tanju, turned the tables by appropriating Versace and Chanel logos on their own shirts.
THRASHER SKATE AND DESTROY FONT PROFESSIONAL
It is possible, however, to remain local and loyal to skate culture without “selling out.” Look at the likes of Bianca Chandon, a unisex label founded by the professional skateboarder Alex Olson in 2014 that is now sold at Dover Street Market along with other skate brands like Dime and Alltimers. The late, great Dylan Rieder, for example, was in a DKNY advertisement with Cara Delevigne, despite having once said: “What does fashionable even mean?” Plus, skaters and fashion folk have been well-matched bedfellows in business since the beginning. Skateboarding is a billion-dollar industry, so it makes sense why fashion wants a piece of the pie. In a Fashionista article titled “How Skaters Really Feel About the Appropriation of Their Culture,” an employee at the Williamsburg skate shop KCDC said, “I think it’s flattering to skateboarding that it’s reaching other areas and other lifestyles, but it sucks if they don’t do it properly or get the right people involved.” Item number five read: “Even if the god Rihanna herself showed up to a hot horny summer date wearing a dress and white high top DCs, it’d be cause to make up an excuse to go home and cry.” Quartersnacks, a website and clothing line dedicated to “NYC skateboarding and all the people, spots, and bad decisions that help make it wonderful,” responded with their own listicle titled: “ The Shit We Learned from Vogue’s Skate Week“. Tensions between skateboarders and fashion editors finally boiled over when Vogue decided to publish a “ skate week” on their website this summer. It was this year’s merch craze combined with an increased emphasis on individuality and anti-establishment politics that ultimately culminated in Thrasher‘s newfound popularity with the fashion industry and celebrities alike. Everyone from Rihanna to Ryan Gosling has since been spotted in the magazine’s merch. But no design has hit the mainstream as hard as the flaming logo.
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Throughout the years, slogans like “Born to Skate / Skate or Die” and “Skate and Destroy” have been printed on tees and the magazine’s font can even be found on Bob Marley’s 1974 album Natty Dread. In addition to the print publication and website, which features a catalogue of skate videos, Thrasher annually names a “Skater of the Year,” beginning in 1990 with Tony Hawk. Some background on Thrasher: The magazine was founded in 1981 in San Francisco, and it echoed the unapologetic and rebellious attitude of California skaters at the time. Blood and scabs, does it get realer than that?” Thrasher's Skater of the Year Award is a coveted recognition in the global skateboarding community.The current Thrasher editor-in-chief Jake Phelps put it more bluntly when he referred to fashion’s relationship with skate culture as being “corny as sh-t.” In an interview with Hypebeast, he continued: “We don’t send boxes to Justin Bieber or Rihanna or those f-king clowns. The brand expands to the annual King of the Road skateboarding competition, the Double Rock indoor skateboarding facility, and a Playstation game called Thrasher Presents Skate and Destroy. Thrasher also maintains a website featuring an online store, a video collection, a radio show, and a user forum. Content includes articles, photography, skatepark reviews, and personality profiles. Founded in 1981 by Eric Swenson and Fausto Vitellio, the San Francisco-based publication has a monthly circulation of 250,000. Thrasher is the biggest and longest-running magazine focused on skateboarding culture. From there, you can use the image in your favorite graphic design application (Photoshop, Illustrator, Gimp, etc) to make further tweaks or enhancements if you so desire. Once the image has been generated, simply Right Click on it to save it to your local computer. The next step is to select the Generate Image button. To get started, all you need to do is enter some text that you want displayed on your logo, choose a background color, font color, and size.
THRASHER SKATE AND DESTROY FONT GENERATOR
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